Build Your Startup With Confidence
Startups A-Z is a comprehensive course that helps you go from idea to launch. Learn how to build, grow, and pitch your startup with real tools, clear guidance, and no fluff.
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Who This Course is For
Whether you're just starting out or looking to scale, this course is designed for:
Who This Course is Not For...
What You'll Learn
Startup, Business, and Founder Basics
Customer Acquisition & Market Research
Go-to-Market & Growth
Financial Projections & Capital Raising
Pitching & Soft Skills
What You Get
lectures and downloadable resources.
instruction, exercises, and real-world application.
checklists, and interview scripts (valued at $500+).
from idea to first customer and beyond.
Meet Your Instructor
Aaron Chavez
Former Investment Banker
Startup Mentor & Consultant
Aaron brings serious startup & finance cred:
What People Are Saying
"Aaron at (un)conventional has been a cornerstone in my startup journey, leading us from the initial idea stage to a successful market entry. He continues to serve as a mentor, a valuable partner, and an indispensable asset in the company's growth."
Izabella Kaufman
Off-Market.io
"I learned so much for this program and realized startup is really a skill in itself. Successful founders need to be knowledgeable many domains and learn fast."
Anonymous Student
"It was the push I needed to pursue turning my idea into a company"
Anonymous Student
Course Outline
Here’s a breakdown of all the sections in the course:
Why This Course Stands Out
Stop Wondering "What if?"
Go from thinking about your startup to building it.
Complete Breakdown of What You'll Learn
Looking for a more in-depth look at the content of the course? Here’s a detailed list:
1. Intro to Startups
- What is a startup, and what type of business am I building?
- Major startup stages and how to create yours
- The 3”-fits” that matter
- Understanding the startup ecosystem
3. Idea Validation and Market Research
- Why do customer discovery plus interview questions
- Developing your value proposition
- Problem validation and crafting your solution
- Segmenting customers: why and how
- Features vs positioning
5. Minimum Viable Product (MVP) Product Development
- What is an MVP?
- Lean startup methodology
- How to build your MVP right the first time
- Legal considerations
- Stages for launching your MVP
- Determining if it was successful
7. Go-to-Market (GTM) and Developing Traction
- What is GTM?
- What is traction, and why is it important?
- Perfecting your sales process
- Marketing funnels
- Tracking success in GTM
9. Capital Raising 101
- How to fundraise for your startup
- Exit planning
- Valuation explained
- Understanding equity, stock, dilution, and more
- Investors: research, outreach, feedback, and more
11. Pitching 101
- Common pitch types
- How to get into the pitch mindset
- Follow-ups and feedback
- Common pitfalls
- Cracking the Q&A code
2. Must-Have Founder Skills
- Leadership
- Mission and vision
- How to motivate and inspire your team
- Sales and negotiation
- Operational efficiency
- Ethics and integrity
- Conflict resolution
4. Business and Revenue Models
- Difference between business and revenue models
- Startup models
- How to price your products
- Customer acquisition cost and lifetime value
6. Financial Projections 101
- How to use and read common financial statements
- Common financial models
- Tools and resources for prepping for investors
8. Required Support Operations
- Legal basics you should know
- Human resources, hiring, and more
- Financial and tax planning
10. Pitch Deck Creation 101
- Common topics
- How to craft your story
- Must include sections and information
- Step-by-step guide for building your deck
BONUS: Soft Skills
- Emotional Intelligence (EQ)
- Public speaking and presenting
- Time management
- Networking: where, when, how, and who
Frequently Asked Questions
What is Startups A-Z?
Startups A-Z is a practical, self-paced course designed to help you go from an idea to a real, investor-ready startup. You'll learn the core skills every founder needs — like validating your idea, building your MVP, pitching investors, and growing your business — with clear steps and real-world tools.
Who is my instructor?
Your instructor is Aaron Chavez, a former investment banker turned startup mentor. Aaron started his career on Wall Street, where he supported the raise of billions in capital across a wide variety of industries. Since then, he’s supported thousands of early-stage founders through mentorship, one-on-one coaching, and structured educational programs across the U.S. and internationally. His advice has helped founders validate ideas, build products, and pitch with confidence. Now, he's packaged that experience into Startups A to Z to guide the next wave of entrepreneurs.
What experience do I need to have?
You don't need to have any specific experience or background to be successful in this course.
Do I need to have already launched a company?
Nope! This course is a great fit for someone who aspires to start a company or has ideas for a startup, but isn't sure where to begin.
When is the right time for me to take this course?
Any time! Whether you just want to own a business one day, have a few ideas you're considering, or have already launched a business (successful or not) - this course is meant to be a valuable part of your journey.
What if I have questions during the course?
The Udemy platform allows you to ask the instructor (me!) questions. Once you are enrolled you will be able to ask questions during the course as they come up.
What if I already have a functioning company or have launched multiple businesses already - will this course teach me anything?
Of course! With so many aspects to owning a business/startup, this course is meant to be comprehensive and support all aspects of the journey. Even if you already have a functioning business or experience managing a company, there is still plenty of valuable content for you.
Is there a refund policy if it's not what I was looking for?
Yes. Per Udemy's policy, you have 30 days from the time of purchase to request a refund. Please see their policy for more information.
Ready to Launch?
Don’t keep your ideas on the back burner. This course gives you the tools to:
- Validate your idea
- Build your MVP
- Raise capital
- Gain Traction
- Launch confidently